charge shift
charge shift
charge shift
charge shift
charge shift
charge shift
charge shift
charge shift
EV Charging / Behavioral Design
EV Charging / Behavioral Design
EV Charging / Behavioral Design
EV Charging / Behavioral Design
Turning energy awareness into everyday EV behavior
Turning energy awareness into everyday EV behavior
Turning energy awareness into everyday EV behavior
Client: Confidential Automotive Initiative
Client: Confidential Automotive Initiative
An EV charging initiative began with an engagement concept, but the real challenge lived deeper: how to encourage people to change the way charging fit into their daily lives.
The work moved upstream to clarify the behavior, product logic, and experience structure needed before the concept could move forward.
An EV charging initiative began with an engagement concept, but the real challenge lived deeper: how to encourage people to change the way charging fit into their daily lives.
The work moved upstream to clarify the behavior, product logic, and experience structure needed before the concept could move forward.
An EV charging initiative began with an engagement concept, but the real challenge lived deeper: how to encourage people to change the way charging fit into their daily lives.
The work moved upstream to clarify the behavior, product logic, and experience structure needed before the concept could move forward.
An EV charging initiative began with an engagement concept, but the real challenge lived deeper: how to encourage people to change the way charging fit into their daily lives.
The work moved upstream to clarify the behavior, product logic, and experience structure needed before the concept could move forward.
Overview
Overview
Overview
Overview
The opportunity was to motivate better choices around EV driving and charging through an experience designed to support sustainable behavior over time.
The opportunity was to motivate better choices around EV driving and charging through an experience designed to support sustainable behavior over time.
The opportunity was to motivate better choices around EV driving and charging through an experience designed to support sustainable behavior over time.
Early concepts had begun to visualize the rewards program, but the larger product direction still needed definition. This initiative shaped the upstream strategy behind the experience, clarifying how behavior change, charging routines, and daily app use could work together in a way people would understand and return to.
Early concepts had begun to visualize the rewards program, but the larger product direction still needed definition. This initiative shaped the upstream strategy behind the experience, clarifying how behavior change, charging routines, and daily app use could work together in a way people would understand and return to.
Early concepts had begun to visualize the rewards program, but the larger product direction still needed definition. This initiative shaped the upstream strategy behind the experience, clarifying how behavior change, charging routines, and daily app use could work together in a way people would understand and return to.
The Challenge
The Challenge
The Challenge
The Challenge
Drivers needed a reason to connect everyday EV choices with energy use in a way that felt relevant to daily use.
Drivers needed a reason to connect everyday EV choices with energy use in a way that felt relevant to daily use.
Drivers needed a reason to connect everyday EV choices with energy use in a way that felt relevant to daily use.
The challenge was to encourage better habits without making the interaction feel corrective or overly technical. The experience also needed to fit naturally into existing charging behavior, so the program would not feel disconnected from the moments where those choices were already being made.
The challenge was to encourage better habits without making the interaction feel corrective or overly technical. The experience also needed to fit naturally into existing charging behavior, so the program would not feel disconnected from the moments where those choices were already being made.
The challenge was to encourage better habits without making the interaction feel corrective or overly technical. The experience also needed to fit naturally into existing charging behavior, so the program would not feel disconnected from the moments where those choices were already being made.
The work shifted upstream to clarify the product architecture
The work shifted upstream to clarify the product architecture
The work shifted upstream to clarify the product architecture
The work shifted upstream to clarify the product architecture
The work shifted upstream to clarify the product architecture
Reframing the Product Direction
Reframing the Product Direction
Reframing the Product Direction
Reframing the Product Direction
Early concepts had begun to visualize the rewards experience, but they also revealed a deeper product issue. A core charging function had been recreated inside the rewards flow, creating overlap with an existing area of the app where drivers already managed charging behavior.
Early concepts had begun to visualize the rewards experience, but they also revealed a deeper product issue. A core charging function had been recreated inside the rewards flow, creating overlap with an existing area of the app where drivers already managed charging behavior.
Early concepts had begun to visualize the rewards experience, but they also revealed a deeper product issue. A core charging function had been recreated inside the rewards flow, creating overlap with an existing area of the app where drivers already managed charging behavior.
That raised questions about where the experience should live, how drivers would find it, and whether similar controls in different parts of the product would create confusion. The work shifted upstream to clarify the product architecture before more visual design moved forward.
That raised questions about where the experience should live, how drivers would find it, and whether similar controls in different parts of the product would create confusion. The work shifted upstream to clarify the product architecture before more visual design moved forward.
That raised questions about where the experience should live, how drivers would find it, and whether similar controls in different parts of the product would create confusion. The work shifted upstream to clarify the product architecture before more visual design moved forward.
Reframing the Product Direction
Early concepts had begun to visualize the rewards experience, but they also revealed a deeper product issue. A core charging function had been recreated inside the rewards flow, creating overlap with an existing area of the app where drivers already managed charging behavior.
That raised questions about where the experience should live, how drivers would find it, and whether similar controls in different parts of the product would create confusion. The work shifted upstream to clarify the product architecture before more visual design moved forward.
Defining What Needed to Be Understood
Defining What Needed to Be Understood
Defining What Needed to Be Understood
Defining What Needed to Be Understood
Once the overlap with an existing area of the app where drivers already managed charging became clear, the work needed to move beyond visual execution and into product definition. The issue was not limited to where a screen belonged. The team needed to understand how drivers already managed charging, what parts of the experience were being duplicated, and which assumptions still needed to be validated before the pilot could move forward.
Once the overlap with an existing area of the app where drivers already managed charging became clear, the work needed to move beyond visual execution and into product definition. The issue was not limited to where a screen belonged. The team needed to understand how drivers already managed charging, what parts of the experience were being duplicated, and which assumptions still needed to be validated before the pilot could move forward.
Once the overlap with an existing area of the app where drivers already managed charging became clear, the work needed to move beyond visual execution and into product definition. The issue was not limited to where a screen belonged. The team needed to understand how drivers already managed charging, what parts of the experience were being duplicated, and which assumptions still needed to be validated before the pilot could move forward.
Digging Deeper
The first step was understanding what kind of behavior the initiative was asking people to change. Research into behavioral psychology helped frame the work around motivation, perceived effort, social influence, and the conditions that make a new habit feel possible. From there, mapping real-world charging moments helped connect those behavioral questions to the driver’s daily context: when charging decisions happened, how routines shaped those decisions, and where the product could support the user without adding confusion.
Digging Deeper
The first step was understanding what kind of behavior the initiative was asking people to change. Research into behavioral psychology helped frame the work around motivation, perceived effort, social influence, and the conditions that make a new habit feel possible. From there, mapping real-world charging moments helped connect those behavioral questions to the driver’s daily context: when charging decisions happened, how routines shaped those decisions, and where the product could support the user without adding confusion.
Digging Deeper
The first step was understanding what kind of behavior the initiative was asking people to change. Research into behavioral psychology helped frame the work around motivation, perceived effort, social influence, and the conditions that make a new habit feel possible. From there, mapping real-world charging moments helped connect those behavioral questions to the driver’s daily context: when charging decisions happened, how routines shaped those decisions, and where the product could support the user without adding confusion.
Digging Deeper
The first step was understanding what kind of behavior the initiative was asking people to change. Research into behavioral psychology helped frame the work around motivation, perceived effort, social influence, and the conditions that make a new habit feel possible. From there, mapping real-world charging moments helped connect those behavioral questions to the driver’s daily context: when charging decisions happened, how routines shaped those decisions, and where the product could support the user without adding confusion.
Habits are hard to change, no matter how great the intentions.
Our mission is to motivate users to want to change.
Habits are hard to change, no matter how great the intentions.
Our mission is to motivate users to want to change.
Creating the Structure for Better Execution
Creating the Structure for Better Execution
Creating the Structure for Better Execution
Creating the Structure for Better Execution
The upstream work created a clearer foundation for the team responsible for continuing the design. Rather than handing off a set of disconnected findings, the work clarified what the experience needed to account for: existing charging behavior, daily routines, emotional friction, and the product areas where confusion could emerge.
The upstream work created a clearer foundation for the team responsible for continuing the design. Rather than handing off a set of disconnected findings, the work clarified what the experience needed to account for: existing charging behavior, daily routines, emotional friction, and the product areas where confusion could emerge.
The upstream work created a clearer foundation for the team responsible for continuing the design. Rather than handing off a set of disconnected findings, the work clarified what the experience needed to account for: existing charging behavior, daily routines, emotional friction, and the product areas where confusion could emerge.
Through facilitated working sessions, user scenarios were translated into realistic product stories, helping clarify what the experience needed to support before the work moved further into execution. Recommendations then focused on integrating the program more naturally into the charging experience, evaluating the product architecture, and identifying where behavioral and usability testing would be most useful.
Through facilitated working sessions, user scenarios were translated into realistic product stories, helping clarify what the experience needed to support before the work moved further into execution. Recommendations then focused on integrating the program more naturally into the charging experience, evaluating the product architecture, and identifying where behavioral and usability testing would be most useful.
Through facilitated working sessions, user scenarios were translated into realistic product stories, helping clarify what the experience needed to support before the work moved further into execution. Recommendations then focused on integrating the program more naturally into the charging experience, evaluating the product architecture, and identifying where behavioral and usability testing would be most useful.
From there, the work was handed back to the contract team with a clearer foundation for execution, supported by continued directional oversight as the experience evolved.
From there, the work was handed back to the contract team with a clearer foundation for execution, supported by continued directional oversight as the experience evolved.
From there, the work was handed back to the contract team with a clearer foundation for execution, supported by continued directional oversight as the experience evolved.
Engagement improves when the product fits the routines people already live.
Engagement improves when the product fits the routines people already live.
Every idea begins with a point.
Every idea begins with a point.
Every idea begins
with a point.
Every idea begins with a point.
Every idea begins with a point.
Let’s shape what comes next.
Let’s shape what comes next.
Let’s shape what comes next.
Let’s shape what comes next.
Let’s shape what comes next.
Let’s Chat
©️ 2026 Sacred Dot Studios LLC. All rights reserved.
Design by discipline. Strategy by responsibility.
©️ 2026 Sacred Dot Studios LLC. All rights reserved.
Design by discipline. Strategy by responsibility.
©️ 2026 Sacred Dot Studios LLC. All rights reserved.
Design by discipline. Strategy by responsibility.